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94-3 THE SHARK is Taking A Big BITE out of Local Radio

John Mitty Friday, September 14, 2012

[Farmingdale, NY – September 14, 2012] – Long Island’s Connoisseur Media is set to take a BITE out of local radio with the unveiling of Long Island’s newest Rock Station, 94-3 The Shark (WWSK). With the positioning statement “Everything That Rocks”, 94-3 The Shark will have an extensive playlist, less repetition than other local rock competitors and will feature a variety of artists such as Red Hot Chili Peppers, Nirvana, Green Day, Led Zeppelin, Metallica, Beastie Boys, Pearl Jam, Linkin Park, Stone Temple Pilots, Soundgarden, Sublime, Nine Inch Nails, Smashing Pumpkins, Van Halen, Foo Fighters and many more….literally, everything that ROCKS!

“The radio listeners of Long Island have spoken - they want more variety and a rock station that isn’t boring.” Said David Bevins, COO of Connoisseur Media. “94-3 The Shark will provide listeners with the energy and attitude that can’t be found on any other local Long Island rock station.”

Connoisseur Media hosted two extensive Long Island research projects before coming to this conclusion and made the change for a number of reasons.

“The change falls in line with the Connoisseur philosophy of the 3 C’s,” said Dave Widmer, General Manager for the Long Island CM cluster. “94-3 The Shark will better serve our COMMUNITY, and what we know they want, the Long Island CLIENTS and advertisers who want a better way to reach a young male demographic and our staff and COLLEAGUES who will now be able to provide complete demographic and geographic marketing solutions to current and future businesses.”

94-3 The Shark will round out the Connoisseur Long Island portfolio complimenting KJOY 98.3 (Leading station with Women 25-54), B103/103.1 (catering to Adults/Baby Boomer 35-64) and AM adult standards, WHLI 1100 (specializing in the 55+ community). 94-3 The Shark will provide businesses and the advertising community a better option to reach Men 18-49.

The Shark will be edgy, interactive and different than other local rock formats. It will offer music that can’t be found on other local stations…94-3 The Shark will be the COMPLETE source for Rock on Long Island. To learn more about 94-3 The Shark, visit us online at www.943TheShark.com, or call us at 631-770-4200.

jmitty@longislandyellowpages.com

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